Category: Video Marketing

  • What is Brand Video Production? Working and Top Strategies

    What is Brand Video Production? Working and Top Strategies

    Let’s be real, if your brand isn’t moving, it isn’t really living online. And that’s exactly where brand video production steps in, turning your static story into something that moves, speaks, and yes, sometimes even goes viral.

    But what exactly is brand video production, how does it work, and why is everyone from startups to Fortune 500 companies throwing money at it? Grab a coffee (or bubble tea if you’re feeling Gen Z), because we’re breaking it all down, including some surprisingly simple strategies you can steal to make your own brand videos pop.

    So, what exactly is brand video production?

    In simple words, brand video production is the process of creating videos that tell your brand story, explain your products, and build emotional connections with your audience. These videos can be anything from short explainer videos and sassy TikToks to sleek corporate branding videos and epic launch films.

    The goal? To help people not just know your brand, but feel something about it. And let’s be honest: feelings sell.

    At Solaris Studio, we see it daily. Brands going from “meh” to memorable thanks to a brand video that captures their vibe, mission, and what makes them different. And no, you don’t need Marvel-level budgets to do it well.

    Why your brand needs video right now

    Numbers don’t lie, and video is still the internet’s favorite kid.

    ✅ 82% of people say they’ve been convinced to buy a product or service by watching a brand’s video (source: Wyzowl, 2024).

    ✅ Social media posts with video get 48% more views compared to those without (source: HubSpot, 2024).

    ✅ Websites that use video see users spend 88% more time on site (source: Forbes, 2024).

    Those are some serious bragging rights for your marketing team.

    Whether it’s a quick brand promotion video on Instagram or a full-blown product film, video boosts engagement, keeps people scrolling (or stopping), and helps turn eyeballs into paying customers.

    How brand video production works

    how brand video production works

    Step 1: Discovery

    Every great video starts with a chat. Creative teams, like us at Solaris Studio (aka your friendly neighborhood creative video agency), dig deep into what makes your brand tick. What’s your story? Who do you want to talk to? What do you want them to feel, do, or share?

    Step 2: Scripting & Storyboarding

    Think of this as the blueprint. We turn big ideas into words and visuals, planning every second so you don’t waste budget shooting aimlessly.

    Step 3: Production

    Lights, camera, action. This is the fun part, filming the magic, adding voiceovers, animation, or any other style that fits. This could include a sleek corporate branding video, a funny behind-the-scenes look, or polished explainer videos.

    Step 4: Post-production

    Editing, color grading, sound mixing, making sure your brand looks chef’s kiss perfect.

    Step 5: Distribution

    Even the best brand videos won’t do much sitting on your hard drive. So, share it everywhere your audience hangs out: social media, website, emails, presentations, even office screens.

    Also read: Why Video Content Creation Should Be at the Heart of Your Brand Strategy

    Top strategies to create videos that actually work

    Here’s what we’ve learned (and yes, sometimes the hard way) after producing hundreds of videos at Solaris Studio.

    1. Keep it short, but not shallow

    We love a good epic story, but most people drop off after 30–60 seconds. So, grab attention quickly, and don’t bury your main message in minute four.

    2. Start with the ‘why’

    People don’t just buy what you do, they buy why you do it. Make sure your brand video captures your mission and values, not just your features.

    3. Go platform-native

    A polished corporate branding video might slay on LinkedIn, but it won’t fly on TikTok. Tailor your videos to fit the vibe and specs of each platform.

    4. Add captions

    69% of people watch videos on mute, especially on mobile and 80% of consumers will watch an entire video when captions are available (Source). Subtitles = more engagement.

    5. Lean into storytelling

    Nobody wants another generic brand promotion video. Use real stories: a customer testimonial, founder’s journey, or a day-in-the-life at your company.

    6. Use humor (sparingly)

    A sprinkle of Gen Z humor, memes, or relatable references can make your branding video memorable. But forced jokes? Instant cringe.

    7. Optimize for SEO

    Use keywords like “video marketing,” “brand video production,” and location-specific terms in your titles, descriptions, and hashtags.

    What makes the best brand videos stand out?

    They all do three things:

    ✅ Show personality — your audience should instantly recognize it’s your brand.

    ✅ Deliver value — teach, inspire, or entertain.

    ✅ Drive action — a clear next step, like visiting your site, subscribing, or sharing.

    At Solaris Studio, we’ve seen brands double engagement just by adding a strong CTA and keeping visuals consistent with their logo, fonts, and colors.

    Different types of brand videos you should know

    1. Explainer videos — Great for breaking down products, especially in tech, finance, or education.
    2. Brand promotion video — Usually short and catchy, perfect for ads.
    3. Corporate branding video — Longer, more formal; great for events and investor decks.
    4. Customer Testimonials — Build Trust and Show Real-World Impact.
    5. Culture videos — Show behind the scenes, your team, or company events.

    The mix you choose depends on your audience, goals, and budget.

    Video marketing isn’t optional anymore.

    People remember 95% of a message when they watch it on video, compared to 10% when reading it as text. That’s why video marketing is the fastest-growing piece of most brand strategies.

    Plus, algorithms on Instagram, YouTube, and TikTok love video. So, if you’re ignoring it, you’re hiding from your future customers.

    Quick tips to boost ROI on your brand video production

    ✅ Test different thumbnails and intros

    ✅ Repurpose one video into multiple cuts: reels, stories, shorts

    ✅ Track metrics like watch time, clicks, and shares

    ✅ Revisit and update older videos so they stay fresh

    ✅ Collaborate with a creative video agency that understands your brand (like us, just saying)

    The takeaway

    Brand video production isn’t about making something that just looks expensive. It’s about telling your story in a way that connects, builds trust, and drives results.

    From clever explainer videos to scroll-stopping ads and authentic corporate branding videos, it’s your chance to show the world who you are and why you matter.

    Ready to turn your brand from static to cinematic? Solaris Studio can help create videos that not only garner views but also stay remembered.

    Contact now! It’s free
  • Why Video Content Creation Should Be at the Heart of Your Brand Strategy

    Why Video Content Creation Should Be at the Heart of Your Brand Strategy

    91% of businesses already use video as a marketing tool. And there’s a good reason for that: video doesn’t just get attention, it keeps it, builds trust, and drives action.

    That’s why video content creation shouldn’t be an afterthought or an “extra” in your plan. It should sit right at the center of your brand strategy. If you’re still deciding whether to jump in or scale up, let’s break down why now is the best time to start and how it fits into everything from content marketing to social media, emails, and more.

    The simple truth: people prefer video

    People don’t just like watching videos; they remember them. A study found that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text.

    This explains why brands that invest in video content creation often see better engagement, stronger recall, and higher conversion rates. Videos make your brand story clear, visual, and memorable.

    Video content creation humanizes your brand

    Today, people want to know the faces, voices, and stories behind the products they buy. And this is where video creation works best.

    A short video can show:

    • Who made your product.
    • How it’s used in daily life.
    • What your team cares about.

    It’s storytelling, but in a form that feels direct and personal. And when your audience feels like they know you, they’re more likely to trust you.

    Also read: Google VEO 3: What It Means for the Future of Video Editors

    Why video marketing outperforms static content

    Let’s be honest, everyone scrolls fast. Static posts or long text can get lost. But when you make marketing videos, you instantly grab attention.

    96% of marketers say video has helped increase user understanding of their product or service. And remember: videos don’t have to be expensive, complicated, or perfect. Even authentic, simple videos can:

    • Boost time spent on your website.
    • Increase social media shares.
    • Improve SEO (Google loves video content).

    All of this makes video marketing not just a good idea, but one of the most effective marketing strategies available.

    Where to use video content creation in your brand strategy

    Video isn’t just for big ads. You can fit it into almost every stage of your content creation plan

    where to use video content creation

    The idea isn’t to replace everything with video, it’s to blend video content creation into what you’re already doing.

    Getting started

    Many brands worry that they need fancy cameras, expensive studios, or large crews to create a video advertisement. That’s not true anymore.

    You can start by:

    • Filming on your phone (modern cameras are great).
    • Using affordable editing tools.
    • Focusing on real stories and moments, instead of scripted ads.

    Today’s audiences actually prefer videos that feel real and unscripted. So even if you’re a small brand, you can use video creation to stand out.

    Video content creation boosts your content marketing efforts

    When people think of content marketing, they often imagine blogs, infographics, and social posts. But adding video makes your message richer and easier to digest.

    Think about:

    • Sharing quick how-to videos.
    • Turning customer testimonials into short clips.
    • Creating “meet the team” videos.

    All of these don’t just fill your content calendar — they bring your brand to life. And because video combines visuals, sound, and storytelling, it helps people remember and care about your brand.

    Why it matters right now

    Video isn’t just popular, it’s becoming the main way people discover brands. Cisco’s Annual Internet Report predicts that by 2025, video will account for 82% of all consumer internet traffic.

    At the same time, platforms like Instagram, LinkedIn, and TikTok favor video in their algorithms. That means if you’re not using video content creation, your content might simply not get seen.

    Quick tips to make marketing videos people actually watch

    Here’s how to get the most out of your efforts:

    💡 Start with a strong hook (the first few seconds matter most).

    💡 Keep it short and to the point.

    💡 Add subtitles (most people watch with sound off).

    💡 Always add a clear call to action (even if it’s just “follow us for more”).

    The goal isn’t just to create marketing videos, but to produce videos that people watch, remember, and act upon.

    Make video the heart ❤️ not the extra

    Too often, brands treat video as something they’ll “do if there’s time.” But video shouldn’t be an extra. It should sit at the heart of your content marketing plan.

    Why?

    • It builds trust and shows authenticity.
    • It explains things clearly.
    • Social platforms and search engines love it.
    • It helps you reach more people in less time.

    In short, video content creation is one of the most effective tools for connecting, converting, and growing.

    Final words 💭

    People are already spending hours every day watching videos. The real question isn’t “should we create videos?”, it’s “how do we make sure our brand is part of what they’re watching?”

    With simple tools and a clear plan, you can make a video advertisement, share your story, and bring your brand to life. So don’t wait. Start weaving video content creation into your brand strategy today and watch what happens.