91% of businesses already use video as a marketing tool. And there’s a good reason for that: video doesn’t just get attention, it keeps it, builds trust, and drives action.
That’s why video content creation shouldn’t be an afterthought or an “extra” in your plan. It should sit right at the center of your brand strategy. If you’re still deciding whether to jump in or scale up, let’s break down why now is the best time to start and how it fits into everything from content marketing to social media, emails, and more.
The simple truth: people prefer video
People don’t just like watching videos; they remember them. A study found that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text.
This explains why brands that invest in video content creation often see better engagement, stronger recall, and higher conversion rates. Videos make your brand story clear, visual, and memorable.
Video content creation humanizes your brand
Today, people want to know the faces, voices, and stories behind the products they buy. And this is where video creation works best.
A short video can show:
- Who made your product.
- How it’s used in daily life.
- What your team cares about.
It’s storytelling, but in a form that feels direct and personal. And when your audience feels like they know you, they’re more likely to trust you.
Also read: Google VEO 3: What It Means for the Future of Video Editors
Why video marketing outperforms static content
Let’s be honest, everyone scrolls fast. Static posts or long text can get lost. But when you make marketing videos, you instantly grab attention.
96% of marketers say video has helped increase user understanding of their product or service. And remember: videos don’t have to be expensive, complicated, or perfect. Even authentic, simple videos can:
- Boost time spent on your website.
- Increase social media shares.
- Improve SEO (Google loves video content).
All of this makes video marketing not just a good idea, but one of the most effective marketing strategies available.
Where to use video content creation in your brand strategy
Video isn’t just for big ads. You can fit it into almost every stage of your content creation plan
The idea isn’t to replace everything with video, it’s to blend video content creation into what you’re already doing.
Getting started
Many brands worry that they need fancy cameras, expensive studios, or large crews to create a video advertisement. That’s not true anymore.
You can start by:
- Filming on your phone (modern cameras are great).
- Using affordable editing tools.
- Focusing on real stories and moments, instead of scripted ads.
Today’s audiences actually prefer videos that feel real and unscripted. So even if you’re a small brand, you can use video creation to stand out.
Video content creation boosts your content marketing efforts
When people think of content marketing, they often imagine blogs, infographics, and social posts. But adding video makes your message richer and easier to digest.
Think about:
- Sharing quick how-to videos.
- Turning customer testimonials into short clips.
- Creating “meet the team” videos.
All of these don’t just fill your content calendar — they bring your brand to life. And because video combines visuals, sound, and storytelling, it helps people remember and care about your brand.
Why it matters right now
Video isn’t just popular, it’s becoming the main way people discover brands. Cisco’s Annual Internet Report predicts that by 2025, video will account for 82% of all consumer internet traffic.
At the same time, platforms like Instagram, LinkedIn, and TikTok favor video in their algorithms. That means if you’re not using video content creation, your content might simply not get seen.
Quick tips to make marketing videos people actually watch
Here’s how to get the most out of your efforts:
💡 Start with a strong hook (the first few seconds matter most).
💡 Keep it short and to the point.
💡 Add subtitles (most people watch with sound off).
💡 Always add a clear call to action (even if it’s just “follow us for more”).
The goal isn’t just to create marketing videos, but to produce videos that people watch, remember, and act upon.
Make video the heart ❤️ not the extra
Too often, brands treat video as something they’ll “do if there’s time.” But video shouldn’t be an extra. It should sit at the heart of your content marketing plan.
Why?
- It builds trust and shows authenticity.
- It explains things clearly.
- Social platforms and search engines love it.
- It helps you reach more people in less time.
In short, video content creation is one of the most effective tools for connecting, converting, and growing.
Final words 💭
People are already spending hours every day watching videos. The real question isn’t “should we create videos?”, it’s “how do we make sure our brand is part of what they’re watching?”
With simple tools and a clear plan, you can make a video advertisement, share your story, and bring your brand to life. So don’t wait. Start weaving video content creation into your brand strategy today and watch what happens.
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