Let’s be real, if your brand isn’t moving, it isn’t really living online. And that’s exactly where brand video production steps in, turning your static story into something that moves, speaks, and yes, sometimes even goes viral.
But what exactly is brand video production, how does it work, and why is everyone from startups to Fortune 500 companies throwing money at it? Grab a coffee (or bubble tea if you’re feeling Gen Z), because we’re breaking it all down, including some surprisingly simple strategies you can steal to make your own brand videos pop.
So, what exactly is brand video production?
In simple words, brand video production is the process of creating videos that tell your brand story, explain your products, and build emotional connections with your audience. These videos can be anything from short explainer videos and sassy TikToks to sleek corporate branding videos and epic launch films.
The goal? To help people not just know your brand, but feel something about it. And let’s be honest: feelings sell.
At Solaris Studio, we see it daily. Brands going from “meh” to memorable thanks to a brand video that captures their vibe, mission, and what makes them different. And no, you don’t need Marvel-level budgets to do it well.
Why your brand needs video right now
Numbers don’t lie, and video is still the internet’s favorite kid.
✅ 82% of people say they’ve been convinced to buy a product or service by watching a brand’s video (source: Wyzowl, 2024).
✅ Social media posts with video get 48% more views compared to those without (source: HubSpot, 2024).
✅ Websites that use video see users spend 88% more time on site (source: Forbes, 2024).
Those are some serious bragging rights for your marketing team.
Whether it’s a quick brand promotion video on Instagram or a full-blown product film, video boosts engagement, keeps people scrolling (or stopping), and helps turn eyeballs into paying customers.
How brand video production works
Step 1: Discovery
Every great video starts with a chat. Creative teams, like us at Solaris Studio (aka your friendly neighborhood creative video agency), dig deep into what makes your brand tick. What’s your story? Who do you want to talk to? What do you want them to feel, do, or share?
Step 2: Scripting & Storyboarding
Think of this as the blueprint. We turn big ideas into words and visuals, planning every second so you don’t waste budget shooting aimlessly.
Step 3: Production
Lights, camera, action. This is the fun part, filming the magic, adding voiceovers, animation, or any other style that fits. This could include a sleek corporate branding video, a funny behind-the-scenes look, or polished explainer videos.
Step 4: Post-production
Editing, color grading, sound mixing, making sure your brand looks chef’s kiss perfect.
Step 5: Distribution
Even the best brand videos won’t do much sitting on your hard drive. So, share it everywhere your audience hangs out: social media, website, emails, presentations, even office screens.
Also read: Why Video Content Creation Should Be at the Heart of Your Brand Strategy
Top strategies to create videos that actually work
Here’s what we’ve learned (and yes, sometimes the hard way) after producing hundreds of videos at Solaris Studio.
1. Keep it short, but not shallow
We love a good epic story, but most people drop off after 30–60 seconds. So, grab attention quickly, and don’t bury your main message in minute four.
2. Start with the ‘why’
People don’t just buy what you do, they buy why you do it. Make sure your brand video captures your mission and values, not just your features.
3. Go platform-native
A polished corporate branding video might slay on LinkedIn, but it won’t fly on TikTok. Tailor your videos to fit the vibe and specs of each platform.
4. Add captions
69% of people watch videos on mute, especially on mobile and 80% of consumers will watch an entire video when captions are available (Source). Subtitles = more engagement.
5. Lean into storytelling
Nobody wants another generic brand promotion video. Use real stories: a customer testimonial, founder’s journey, or a day-in-the-life at your company.
6. Use humor (sparingly)
A sprinkle of Gen Z humor, memes, or relatable references can make your branding video memorable. But forced jokes? Instant cringe.
7. Optimize for SEO
Use keywords like “video marketing,” “brand video production,” and location-specific terms in your titles, descriptions, and hashtags.
What makes the best brand videos stand out?
They all do three things:
✅ Show personality — your audience should instantly recognize it’s your brand.
✅ Deliver value — teach, inspire, or entertain.
✅ Drive action — a clear next step, like visiting your site, subscribing, or sharing.
At Solaris Studio, we’ve seen brands double engagement just by adding a strong CTA and keeping visuals consistent with their logo, fonts, and colors.
Different types of brand videos you should know
- Explainer videos — Great for breaking down products, especially in tech, finance, or education.
- Brand promotion video — Usually short and catchy, perfect for ads.
- Corporate branding video — Longer, more formal; great for events and investor decks.
- Customer Testimonials — Build Trust and Show Real-World Impact.
- Culture videos — Show behind the scenes, your team, or company events.
The mix you choose depends on your audience, goals, and budget.
Video marketing isn’t optional anymore.
People remember 95% of a message when they watch it on video, compared to 10% when reading it as text. That’s why video marketing is the fastest-growing piece of most brand strategies.
Plus, algorithms on Instagram, YouTube, and TikTok love video. So, if you’re ignoring it, you’re hiding from your future customers.
Quick tips to boost ROI on your brand video production
✅ Test different thumbnails and intros
✅ Repurpose one video into multiple cuts: reels, stories, shorts
✅ Track metrics like watch time, clicks, and shares
✅ Revisit and update older videos so they stay fresh
✅ Collaborate with a creative video agency that understands your brand (like us, just saying)
The takeaway
Brand video production isn’t about making something that just looks expensive. It’s about telling your story in a way that connects, builds trust, and drives results.
From clever explainer videos to scroll-stopping ads and authentic corporate branding videos, it’s your chance to show the world who you are and why you matter.
Ready to turn your brand from static to cinematic? Solaris Studio can help create videos that not only garner views but also stay remembered.
